Brand identity & strategy studio, based in New York.

Five stages. Four months. One brand system.

A single, undivided run at your brand — from first interview to a finished system your team can run without us.

The Process
01

Discovery

We get to know your business from the inside through a series of in-depth interviews, surfacing what's true about you before any design begins.

Founder interviewsdeep conversations about the business and where it's going
Team interviewsthe view from the people who work with you
Category scanhow the rest of your field looks and sounds
Materials auditan honest look at your current site, deck, and collateral
Findings reporteverything we learned, written down
DeliverableFindings report
Timeline~2 weeks
02

Strategy

We turn those findings into a foundation — purpose, vision, and values; brand architecture and positioning; key messaging and brand voice — so every decision after this has a reason behind it.

Purposewhy you exist, beyond making money
Visionwhere you're headed
Valueswhat you stand for, and how you work
Positioningwhere you sit in your market, and why you're the choice
Brand architecturehow your offers or sub-brands relate, if you have them
Key messagingthe core things you say, said the same way every time
Brand voicehow you sound in words
DeliverableStrategy deck
Timeline~3 weeks
03

Concepts

We translate the strategy into a small set of distinct visual directions — real territories to choose between, not variations on one idea.

Visual territoriesa few distinct directions to choose between
Wordmark / logo studiesearly takes on how the logo is drawn
Color and type explorationthe palette and fonts each direction would use
Look and feelsample applications so each direction feels real
Concept presentationthe directions, walked through with our reasoning
DeliverableConcept presentation (PDF)
Timeline~3 weeks
04

Refinement

We take the direction you choose and resolve it in full, settling every detail until the identity holds up everywhere it has to live.

Chosen direction, resolvedthe one you pick, taken all the way
Final logo / wordmarksize testing, detailed edits to finalize the artwork
Full color and type systemprint and digital color testing, type size / font testing to finalize usage
Layout and grid ruleshow everything is set
Applied examplesthe identity on real things: site, deck, card
Development presentationthe resolved system, walked through
DeliverableDevelopment presentation (PDF)
Timeline~3 weeks
05

Delivery

We finalize every asset and hand over the complete system, guidelines and templates included, so your team can keep building it without us.

Final artworkevery logo and asset, production-ready
Brand guidelinesthe rules for using it all
Templatesready-made files your team can build from
Source fileseditable originals, handed to you
Handover sessiona live walkthrough so the system actually gets used
DeliverableFinal artwork, brand guidelines & templates
Timeline~4 weeks

Tell us what you’re building.

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